Your commercial ad will get a great response when the commercial video production is made in such a way that people could relate them instantly. Why do people like memes and why do they share and tag their friends in such an insane amount? The reason is only that these memes are so relatable.
Have you ever seen the comedy shows? Why do we like them? Just because the content was so us.
This is what your ad content must be. People watching your ad, should not feel that they are looked down upon because they are not using so and so product. Rather, your product should be presented in a manner as if it is already familiar to them.
Here are a tricks and tips to make the commercial ads that the people could relate to, very easily:
Make your commercial ad feel natural
Make your commercial video as if you are shooting the reality. When you are talking about the life or scenarios that people are not living yet, you are taking their attention away.
The more natural you will showcase your ad, the more relatable it will appear by default.
Have the ad set up right
Make the environment just right to fit your brand product in it. The environment should relate your audience, but at the same, it should represent your product too.
While representing the product, it is not necessary to promote your product continuously. But just make the environment around suitable to fit your product in.
Make the problem statement seem obvious
The problems are for everyone. Make your audiences comfortable with their problem statement first. Once they start accepting the problem broadly, they start accepting the solutions warmly too.
Make the solution seem acceptable and welcoming
Now, when your audiences are already ears to the solutions, stroke your advertising. You have already created the momentum and are good to create an impact.